How do you decide what alternative products to offer?
Our aim is to offer alternative products that are more sustainable (better for the environment). The research team combed through all less-sustainable products on the supermarket website and tried to identify more sustainable products that would be suitable alternatives. We only considered alternatives that are at least as healthy, and no more than £2 more expensive. Some of these swaps are very similar to the original product, e.g. white bread without palm oil for white bread that contains palm oil. Other swaps are quite different, but we believe that they could still provide a good alternative. For example, riced cauliflower instead of rice, or vegetarian burger patties instead of hamburgers.