Swaps - Frequently Asked Questions

Our aim is to offer alternative products that are more sustainable (better for the environment). The research team combed through all less-sustainable products on the supermarket website and tried to identify more sustainable products that would be suitable alternatives. We only considered alternatives that are at least as healthy, and no more than £2 more expensive. Some of these swaps are very similar to the original product, e.g. white bread without palm oil for white bread that contains palm oil. Other swaps are quite different, but we believe that they could still provide a good alternative. For example, riced cauliflower instead of rice, or vegetarian burger patties instead of hamburgers.

This substitution was inspired by this news article. Avocados use a lot of water to grow, which makes them less friendly to the environment compared to other fruits and vegetables. If you put your avocados on toast, why not try mashed peas instead? It is a much more sustainable choice and tastes delicious.

Sometimes products that look very similar may use very different ingredients. For example, some demerara sugar is made from unrefined natural cane sugar, which includes the molasses of the sugar cane that gives it its light brown colour. Other demerara sugar is made from beet sugar, with some cane molasses added for colour and flavour. The production of sugar beets emits much less carbon dioxide than the production of sugar cane, resulting in very different sustainability scores for the two versions of demerara sugar. 

This should not happen, and we are doing what we can to avoid this. Sometimes we do not have all the information about the ingredients of some products or new information becomes available that means that the eco-label changes. Please report the problem by (clicking the report button) and we will look into it as soon as possible. It usually takes about a week to fix a problem with a particular product.